About
Impacted 20,000+ users, designed 100+ Figma screens, delivered 40+ features and conducted 30+ user interviews across 7 products. Worked for leading news organisations such as India Today and Zee News.
Experience
Led end-to-end design for 7 apps and websites. Conducted user research via surveys, and interviews. Architected flows, wireframes, and high-fidelity prototypes while collaborating closely with PMs and developers.
• Created high-fidelity screens for AI product Angularize. Set up targeted pre-launch landing page. Achieved 60+ sign-ups within weeks, validating early demand.
• Designed user flows and wireframes for gaming app 2minwin. Tested with 70+ beta users and gathered feedback. Worked with PMs and developers to refine multiple Figma prototypes.
• Built appointment booking flows for mental health app MyndStories with 20,000+ users. Reduced scheduling errors and support tickets by 10%. Improved booking success rate across the platform.
• Redesigned corporate website for Pythrust. Created a new visual system and streamlined navigation. Improved clarity of information and boosted overall lead conversions by 15%.
• Conducted survey with 70+ users for community and learning app Unify the Lit. Analysed insights to identify pain points. Translated findings into 40+ redesigned screens with relevant features.
• Conducted in-depth interviews with 15 students, mentors, coordinators for building an LMS. Created product roadmap via findings. Reduced requirement ambiguity by 30% and aligned all stakeholders.
• Redesigned 30+ website screens for Raju Kendre’s NGO Eklavya. Modernised UI with new style guide. Improved usability and accessibility for diverse users by 10%.
Wrote, edited, and optimised news articles for clarity and accuracy. Collaborated with reporters for cohesive storytelling. Conducted on-field interviews and secondary research to strengthen story credibility.
• Tracked analytics to refine headlines and content strategy. Contributed to higher click-through rates.
• Coordinated breaking news coverage under tight deadlines. Maintained editorial standards.
Curated trending and relevant content for Zee News English’s website. Managed alerts for the app.
• Applied SEO to boost article reach, increase keyword visibility. Improve overall search engine ranking.
• Proofread and fact-checked all articles. Maintained grammatical accuracy, and factual credibility.
Education
Skills
User Research, Wireframing Storytelling, Competitive Analysis, Design Documentation, Design System, Information Architecture, Journey Mapping, Persona Development, Presentation Skills, Usability Testing, User Flows, Prototyping, Responsive Design, Copyediting, Proofreading, Creative Writing